In media relations, ask yourself over and over what is the news, and the chances that a news release will be used increases greatly.
After living in Canada for some time, these are some ideas Americans never quite get about Canadian politics. The fight over Kavanaugh’s nomination to the Supreme Court never occurs in a Parliamentary system, when there is a majority government. The PM and the cabinet select nominees without opposition and they are then appointed and begin work immediately.
In this crazy time in U.S. politics, many Canadians look south of the border media, and wonder ‘what the hell is going on,’ as the system is very puzzling, even though they know a great deal about it (more than Americans will ever know about Canada). For Canadians, here are the five most puzzling aspects of the U.S. system.
In media relations, reporters are like the person next to you in the lively bar. Inundated with news releases, they develop an exquisite sensibility for the caller’s credibility and can tell instantly if a pitch letter
will work.
Almost as if she is a PR program graduate or agency veteran, Stormy Daniels has applied the most essential media relations techniques to keep her story alive. She hardly needs a PR writer.
The news media landscape has changed greatly and here is the other side of preparing for media interviews. The situation isn’t as bad as worried communicators may think.
Tangerine definitely needs a a PR Writer. For a highly progressive company, more attention needs to be paid to news release basics.
Another in a series of writing tips from: How to be a better writer overnight.
Essential lesson #5: the path to PR writing excellence means casting off these errors, once you identify them.
Applying the PR Writer Better Writer writing system to an Open Table news release achieves the same meaning with fewer words, making it easier and shorter to read. In this example, with a 91 to 72 word reduction, many extraneous words fall away easily.
Essential PR Writer news release lesson #13 from how how to be a better online writer overnight. Learn auxiliary verbs and how to upgrade them to stronger, more expressive words.