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Leon’s Furniture PR Needs Some Polish

  • by Ricardo's Gelato
  • Posted on August 28, 2020

In this latest instalment of PR Tools, @LeonsFurniture chain made many instructive press release mistakes. As usual, the PR Writer is mystified how a major national chain like Leon’s can pay significant sums to distribute a news release with so many basic mistakes and a need for editing.

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  • News release edits

Part II: The lead – Vineyard nuptials

  • by Ricardo's Gelato
  • Posted on July 21, 2020

A new look at improving press release leads; part II. Previous part covered headlines.

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  • Uncategorized

Weddings in the Vineyard? Or Vineyard Weddings? A Tale of Two Headlines

  • by Ricardo's Gelato
  • Posted on July 17, 2020July 17, 2020

In this news release, there are opportunities for making the headlines and lead much shorter and more concise. There are also ways to take better advantage of the news. Take a look.

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  • News release edits

Which headline style is best? Caps, or no caps?

  • by Ricardo's Gelato
  • Posted on May 20, 2020May 20, 2020

Headline style, cliches, capitalization, it vs. they, all in a day’s work for the Better PR Writer.

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  • News release edits

Back from a Covid-19 break, with news release edits

  • by Ricardo's Gelato
  • Posted on May 13, 2020May 13, 2020

n today’s story #prfail, @castingworkbook.com misses some key news release basics and also lets its own ego get in the way of a news story. Here are some edits:

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  • News release edits

PR Tools: Quidditch anyone? What’s a flagship store, Harry Potter?

  • by Ricardo's Gelato
  • Posted on January 14, 2020

Even Harry Potter’s people can write a news release with redundancies, unnecessary words and with flabby sentences.

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  • News release edits

PR Tools: Basic mistakes, misguided emphasis – so much to learn from one news release

  • by Ricardo's Gelato
  • Posted on January 10, 2020January 10, 2020

In this press release, there are some textbook examples of basic mistakes, both in copy and emphasis, not to mention capitalization and headline style. The lead was reduced from 142 word to 109, around 23 per cent.

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  • News release edits

PR Tools: Three word repeats in a headline, four in a lead – how to reduce 25 per cent

  • by Ricardo's Gelato
  • Posted on December 19, 2019December 19, 2019

Word repetitions are easy to catch: don’t repeat the same word in the same sentence or in an adjacent phrase. Even avoid repeating a word elsewhere in a news release.

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  • News release edits

PR Tools: Mistakes abound on PR newswires: a Better PR Writer random check

  • by Ricardo's Gelato
  • Posted on December 10, 2019December 10, 2019

t always astonishes me that PR departments and agencies pay top dollar to release news electronically and make such basic mistakes. Here are a few from recent news releases.

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  • News release edits

PR Tools: How to remove 20 per cent from story headline, lead and second paragraph with the magic three copy reduction words: of is and by.

  • by Ricardo's Gelato
  • Posted on December 2, 2019December 2, 2019

In this story, from the world’s premier news release distributor, with basic attention to simple Better PR Writer techniques, more than 20 per cent of the copy can be removed from the headline, lead and second paragraph.

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