In media relations, reporters are like the person next to you in the lively bar. Inundated with news releases, they develop an exquisite sensibility for the caller’s credibility and can tell instantly if a pitch letter
will work.
The news media landscape has changed greatly and here is the other side of preparing for media interviews. The situation isn’t as bad as worried communicators may think.
Tangerine definitely needs a a PR Writer. For a highly progressive company, more attention needs to be paid to news release basics.
Another in a series of writing tips from: How to be a better writer overnight.
Essential lesson #5: the path to PR writing excellence means casting off these errors, once you identify them.
Essential PR Writer news release lesson #13 from how how to be a better online writer overnight. Learn auxiliary verbs and how to upgrade them to stronger, more expressive words.
The PR Writer makes a news release more interesting even though word count is the same.
PR Writer Excerpt from How to be a better online writer. Lesson #10: turn news release locations into adjectives.
Here a PR Writer example of a headline and news release lead that not only can be shortened but also edited for better presentation of the marketing message.
What a puzzling news release, and from marketing pros. Buries the news; uses passive voices, does not make a dull topic interesting, which is what it should. Here is how the PR Writer it around.
PR Writer essential lesson #7: When referring to corporations and organizations in news releases, following the name, use ‘it’ as a second reference and ‘they’ for people. Another in a series of tips from the forthcoming: “How to be a better online writer overnight.’