My exploration into the U.S. PR Newswire has proved to be very fruitful. Its news releases display many examples begging for changes and editing, and this one from DroneDek is a doozy.
This company commits among the most widely occurring PR writing mistakes, and that is: corporations, organizations and institutions are an ‘it’ in a second reference. ‘They’ refers to people. The college raised its tuition; the students voiced their displeasure.
As a news release maven, it makes it all worthwhile to find that even PR firms have bad days and produce ill-conceived news releases.
Somehow, the cannabis industry commits the most egregious grammar and style errors in paid press releases distributed over PR newswires.
It’s always astonishing how simple releases are distributed with so many costly extra words. Yet they are; here’s one that really could have benefited from reviewing How to be a better online writer.
Lowering word count by nearly 20 per cent and improving the meaning Original VANCOUVER, Sept. 24,…
See reviews for How to be a better online writer overnight on amazon.ca
In this news release from the Israeli EMS organization @unitedhatzalah, there is missing clarity and befuddling structure as well as grammatical and punctuation mistakes.
Now up to five reviews!
Brevity is the soul of wit is the first line of the first review