PR Writer Excerpt from How to be a better online writer. Lesson #10: turn news release locations into adjectives.
Here a PR Writer example of a headline and news release lead that not only can be shortened but also edited for better presentation of the marketing message.
What a puzzling news release, and from marketing pros. Buries the news; uses passive voices, does not make a dull topic interesting, which is what it should. Here is how the PR Writer it around.
PR Writer essential lesson #7: When referring to corporations and organizations in news releases, following the name, use ‘it’ as a second reference and ‘they’ for people. Another in a series of tips from the forthcoming: “How to be a better online writer overnight.’
The PR Writer chops down another news release, and the meaning is the same.
The PR Writer says it’s bad enough that video peers into Texas schools but this dreadful news release wastes money, as it takes so much time to get to the news. No one but no one, particularly an overworked editor, will ever read through the 57 words of stultifying company explanations before the announcement.
Another in a series of PR Writer tips from the forthcoming: “How to be a better writer online overnight.’ Plurals eliminate gender confusion.
Here are the best writing tips from theprwriter.com blog.
In writing, one of the biggest blocks toward more concise copy is word repetition. Everyone does that; a word works and it gets repeated. The other is unnecessary words. In this example, we have both. You is unnecessary and to be avoided, as readers know they are being addressed.
The best news stories proceed from the headline to the lead amplifying the same information. The lead explains the headline. In this one, the headline correctly asses the news, then it reverts to the background.