The PR Writer chops down another news release, and the meaning is the same.
The PR Writer says it’s bad enough that video peers into Texas schools but this dreadful news release wastes money, as it takes so much time to get to the news. No one but no one, particularly an overworked editor, will ever read through the 57 words of stultifying company explanations before the announcement.
Another in a series of PR Writer tips from the forthcoming: “How to be a better writer online overnight.’ Plurals eliminate gender confusion.
Here are the best writing tips from theprwriter.com blog.
In writing, one of the biggest blocks toward more concise copy is word repetition. Everyone does that; a word works and it gets repeated. The other is unnecessary words. In this example, we have both. You is unnecessary and to be avoided, as readers know they are being addressed.
The best news stories proceed from the headline to the lead amplifying the same information. The lead explains the headline. In this one, the headline correctly asses the news, then it reverts to the background.
The cannabis industry might not be holding up good writing standards; the pr writer’s comments cover understanding what’s news, while also reducing the word count.
This one, a major embarrassment for Of Is and By fans, not only hides the sponsor’s identity—a tobacco company—but it also uses a record two passive voices in the lead, and 44 words are easily to 36. The first research finding is pretty sloppy too, with three word repeats in one sentence.
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