As a news release maven, it makes it all worthwhile to find that even PR firms have bad days and produce ill-conceived news releases.
Somehow, the cannabis industry commits the most egregious grammar and style errors in paid press releases distributed over PR newswires.
It’s always astonishing how simple releases are distributed with so many costly extra words. Yet they are; here’s one that really could have benefited from reviewing How to be a better online writer.
Lowering word count by nearly 20 per cent and improving the meaning Original VANCOUVER, Sept. 24,…
See reviews for How to be a better online writer overnight on amazon.ca
In this news release from the Israeli EMS organization @unitedhatzalah, there is missing clarity and befuddling structure as well as grammatical and punctuation mistakes.
Now up to five reviews!
Brevity is the soul of wit is the first line of the first review
This news release displays several significant errors: it bases the story on the Jets’ local whiteout tradition but fails to explain to outsiders that it means dressing in white to support the team; there are also many unnecessary extra words, especially ‘for, in and of.’ The headline indicates that there is white involved but the subhead and lead do not.
In this continuing perspective on PR tools, one of the most important and overlooked ones is how to build media relationships. If you consider what is a media relations strategy, then you understand the importance of how these tools pertain to many facets of life.