It would be easy to say: what are they smoking but in addition to the word reductions, there are many extra words, redundancies and passive voices. Look how it can be cleaned up.
In this example, by applying a few basic PR Writer tips, a 25 per cent reduction is easily achieved. Yet it contains the same meaning.
Shortening news releases isn’t the only goal, making them clearer and more concise is an added benefit. In this release, the company the company made several grammatical, CP Style and punctuation errors, in addition to employing clichés and failing to emphasize the most important thoughts.
Lionsgate Films makes basic copy mistakes and PR Writer shows how to correct them. It’s decently well written though it makes basic mistakes. It can be much more more concise
#humberpr #PR @mchappyday I hate to criticize Ronald McDonald Houses, a fine and important charity,…
With the cannabis industry booming, there will be more news releases on the subject. To reach investor and consumer audiences, they need to be more concise. This one clearly could be made shorter, easily removing 46 words from its bloated 140 words. That reduces it 39 per cent to 94 words.
PR Writer shows how to reduce 30 per cent from news release lead
Often copy emanating from Montreal is too easy to take apart. Yet there were so many basic and thoughtless errors, PR Writer had to chime in.
PR Writer recounts watching Nixon resignation with Woodward and Bernstein in Washington Post editor’s office
An occasional commentary about writing that PR people pay to distribute but can be improved by applying the PR Copy Doctor’s techniques.