The PR Writer, and newswire scourage, is back at it again, after some absence critiquing misguided PR copy.
Category: PR Commentary
I am continually amazed at how first rate organizations like the Ontario Medical Association pay good money to newswires to distribute such flawed news releases. The copy below commits numerous fundamental errors, including word repeats that can easily be avoided. Here’s how:
I am mourning Alex Trebek, along with the rest of the Jeopardy community, and everyone else. I mourn him in a special way, as I was a Jeopardy contestant. Along with a University of Toronto prof whom I contacted after he competed, I must be at most among the two or three contestants in Toronto.
In this new PRTools press release recap, there are several important writing tips, a really…
In this second PR Tools installment from PR newswires, this U.S. story demonstrates even more ineptitude and carelessness than Canadian counterparts. The headline is a mistake-riddled doozy.
n this edition of PR Tools, once again, you need not look long and hard to find press releases crying out for basic edits and reduced word counts. Easy-to-correct mistakes abound in these two news releases, one from Canada’s newswire.ca today and the other from prnewswire.com in the U.S. in the next post.
In this latest instalment of PR Tools, @LeonsFurniture chain made many instructive press release mistakes. As usual, the PR Writer is mystified how a major national chain like Leon’s can pay significant sums to distribute a news release with so many basic mistakes and a need for editing.
Headline style, cliches, capitalization, it vs. they, all in a day’s work for the Better PR Writer.
n today’s story #prfail, @castingworkbook.com misses some key news release basics and also lets its own ego get in the way of a news story. Here are some edits:
t always astonishes me that PR departments and agencies pay top dollar to release news electronically and make such basic mistakes. Here are a few from recent news releases.