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Category: PR Commentary

  • News release edits

More PR Tools: Come on Ontario doctors, how can you advise the population with such sloppy writing?

  • by rotmanprwriter
  • Posted on December 23, 2020December 23, 2020

I am continually amazed at how first rate organizations like the Ontario Medical Association pay good money to newswires to distribute such flawed news releases. The copy below commits numerous fundamental errors, including word repeats that can easily be avoided. Here’s how:

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  • PR Commentary

Alex Trebek and me: a Jeopardy contestant’s encounters with a great man

  • by rotmanprwriter
  • Posted on November 13, 2020November 13, 2020

I am mourning Alex Trebek, along with the rest of the Jeopardy community, and everyone else. I mourn him in a special way, as I was a Jeopardy contestant. Along with a University of Toronto prof whom I contacted after he competed, I must be at most among the two or three contestants in Toronto.

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  • News release edits

PRTools: Three Really Important Writing Tips, One Cliché — and an awful news release

  • by rotmanprwriter
  • Posted on October 28, 2020October 28, 2020

In this new PRTools press release recap, there are several important writing tips, a really…

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  • News release edits

PR Tools Part II: It’s just a pair of jeans but so many mistakes – Fatal Errors!

  • by rotmanprwriter
  • Posted on October 26, 2020October 26, 2020

In this second PR Tools installment from PR newswires, this U.S. story demonstrates even more ineptitude and carelessness than Canadian counterparts. The headline is a mistake-riddled doozy.

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  • News release edits

More PR Tools: Get rid of ad jargon in headlines and press releases – it’s never used

  • by rotmanprwriter
  • Posted on October 20, 2020October 20, 2020

n this edition of PR Tools, once again, you need not look long and hard to find press releases crying out for basic edits and reduced word counts. Easy-to-correct mistakes abound in these two news releases, one from Canada’s newswire.ca today and the other from prnewswire.com in the U.S. in the next post.

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  • News release edits

Leon’s Furniture PR Needs Some Polish

  • by rotmanprwriter
  • Posted on August 28, 2020

In this latest instalment of PR Tools, @LeonsFurniture chain made many instructive press release mistakes. As usual, the PR Writer is mystified how a major national chain like Leon’s can pay significant sums to distribute a news release with so many basic mistakes and a need for editing.

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  • News release edits

Which headline style is best? Caps, or no caps?

  • by rotmanprwriter
  • Posted on May 20, 2020May 20, 2020

Headline style, cliches, capitalization, it vs. they, all in a day’s work for the Better PR Writer.

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  • News release edits

Back from a Covid-19 break, with news release edits

  • by rotmanprwriter
  • Posted on May 13, 2020May 13, 2020

n today’s story #prfail, @castingworkbook.com misses some key news release basics and also lets its own ego get in the way of a news story. Here are some edits:

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  • News release edits

PR Tools: Mistakes abound on PR newswires: a Better PR Writer random check

  • by rotmanprwriter
  • Posted on December 10, 2019December 10, 2019

t always astonishes me that PR departments and agencies pay top dollar to release news electronically and make such basic mistakes. Here are a few from recent news releases.

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  • News release edits

PR Tools: Good press release example, word repeats set off alarms: almost 20 per cent edited out

  • by rotmanprwriter
  • Posted on November 22, 2019November 22, 2019

This news release from Nikon at first glance looked very well done and was a successful PR tool. It’s still effective. However, in studying it, the word repeats surprisingly made me re-think my original assumptions.

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