How to reduce a headline, lead and supporting paragraphs from 196 to 147 words or 25 per cent

In the social media and mobile age, observing space limitations and compressing copy becomes more and essential. We are writing for phones and even watches, and no one wants to read excessive copy. In this example, from Cision, the company that checks social media reach and distributes news releases, the PR Writer reduced the headline, lead and supporting paragraphs from 196 to 147 words.

Five things that Americans will never understand about Canadian politics

After living in Canada for some time, these are some ideas Americans never quite get about Canadian politics. The fight over Kavanaugh’s nomination to the Supreme Court never occurs in a Parliamentary system, when there is a majority government. The PM and the cabinet select nominees without opposition and they are then appointed and begin work immediately.