Search

The PR Writer

How to be a better online writer overnight

Menu
Skip to content
  • About PR Writer
    • What is a Copy Doctor?
    • Better writing seminars
  • Portfolio
  • New Book
  • Contact

Category: PR Commentary

  • PR Commentary

The great Pelé is gone but he almost cost me my job in Las Vegas

  • by rotmanprwriter
  • Posted on December 30, 2022December 31, 2022

How I met Pele and almost lost my PR job.

Read More
  • News release edits

Three headlines and leads: basic errors and poor news judgement

  • by rotmanprwriter
  • Posted on December 9, 2022December 9, 2022

Today’s post covers three headlines and leads. All make basic errors in PR, journalism and style and demonstrate poor news judgment, all sins in ThePRWriter’s humble opinion.

Read More
  • News release edits

Paid Newswire.ca copy again substandard: writing mistakes galore

  • by rotmanprwriter
  • Posted on November 17, 2022November 19, 2022

The PR Writer, and newswire scourage, is back at it again, after some absence critiquing misguided PR copy.

Read More
  • News release edits

More PR Tools: Come on Ontario doctors, how can you advise the population with such sloppy writing?

  • by rotmanprwriter
  • Posted on December 23, 2020December 23, 2020

I am continually amazed at how first rate organizations like the Ontario Medical Association pay good money to newswires to distribute such flawed news releases. The copy below commits numerous fundamental errors, including word repeats that can easily be avoided. Here’s how:

Read More
  • PR Commentary

Alex Trebek and me: a Jeopardy contestant’s encounters with a great man

  • by rotmanprwriter
  • Posted on November 13, 2020November 13, 2020

I am mourning Alex Trebek, along with the rest of the Jeopardy community, and everyone else. I mourn him in a special way, as I was a Jeopardy contestant. Along with a University of Toronto prof whom I contacted after he competed, I must be at most among the two or three contestants in Toronto.

Read More
  • News release edits

PRTools: Three Really Important Writing Tips, One Cliché — and an awful news release

  • by rotmanprwriter
  • Posted on October 28, 2020October 28, 2020

In this new PRTools press release recap, there are several important writing tips, a really…

Read More
  • News release edits

PR Tools Part II: It’s just a pair of jeans but so many mistakes – Fatal Errors!

  • by rotmanprwriter
  • Posted on October 26, 2020October 26, 2020

In this second PR Tools installment from PR newswires, this U.S. story demonstrates even more ineptitude and carelessness than Canadian counterparts. The headline is a mistake-riddled doozy.

Read More
  • News release edits

More PR Tools: Get rid of ad jargon in headlines and press releases – it’s never used

  • by rotmanprwriter
  • Posted on October 20, 2020October 20, 2020

n this edition of PR Tools, once again, you need not look long and hard to find press releases crying out for basic edits and reduced word counts. Easy-to-correct mistakes abound in these two news releases, one from Canada’s newswire.ca today and the other from prnewswire.com in the U.S. in the next post.

Read More
  • News release edits

Leon’s Furniture PR Needs Some Polish

  • by rotmanprwriter
  • Posted on August 28, 2020

In this latest instalment of PR Tools, @LeonsFurniture chain made many instructive press release mistakes. As usual, the PR Writer is mystified how a major national chain like Leon’s can pay significant sums to distribute a news release with so many basic mistakes and a need for editing.

Read More
  • News release edits

Which headline style is best? Caps, or no caps?

  • by rotmanprwriter
  • Posted on May 20, 2020May 20, 2020

Headline style, cliches, capitalization, it vs. they, all in a day’s work for the Better PR Writer.

Read More

Posts navigation

Page 1 Page 2 Page 3 Next Page

Social

  • View rotmanpr’s profile on Facebook
  • View @rotmanprwriter’s profile on Twitter
  • View rotmanpr’s profile on Instagram
  • View rotmanpr’s profile on LinkedIn

Blog posts

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,886 other subscribers
  • RSS - Posts
  • RSS - Comments
Powered by WordPress.com.
×
The PR Writer
Register / Proudly powered by WordPress Theme: Arcane.
 

Loading Comments...