The news release, pitch letter and pitch phone call are the most important keys to gaining media coverage. Yet most of these media encounters are squandered due to some basic mistakes.
This story details the five best tips for making each PR product more effective.
I have waited my whole life for this day: Oct. 17, 2018, Canada becomes the first Western country to allow full marijuana legalization, medical and recreational.
In this PR Writer commentary, the use of ‘you’ to address the reader is unnecessary and can easily be eliminated without changing news release meaning.
As much as the PR Writer supports this project, the news release violates a fundamental media relations principle—the lead ignores the headline. The lead should recapitulate the headline, which it does not do until the third paragraph.
In media relations, reporters are like the person next to you in the lively bar. Inundated with news releases, they develop an exquisite sensibility for the caller’s credibility and can tell instantly if a pitch letter
will work.
The news media landscape has changed greatly and here is the other side of preparing for media interviews. The situation isn’t as bad as worried communicators may think.
Another in a series of writing tips from: How to be a better writer overnight.
Essential lesson #5: the path to PR writing excellence means casting off these errors, once you identify them.
PR Writer essential lesson #7: When referring to corporations and organizations in news releases, following the name, use ‘it’ as a second reference and ‘they’ for people. Another in a series of tips from the forthcoming: “How to be a better online writer overnight.’
The PR Writer chops down another news release, and the meaning is the same.
The PR Writer says it’s bad enough that video peers into Texas schools but this dreadful news release wastes money, as it takes so much time to get to the news. No one but no one, particularly an overworked editor, will ever read through the 57 words of stultifying company explanations before the announcement.