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Category: PR Commentary

  • News release edits

Back from a Covid-19 break, with news release edits

  • by rotmanprwriter
  • Posted on May 13, 2020May 13, 2020

n today’s story #prfail, @castingworkbook.com misses some key news release basics and also lets its own ego get in the way of a news story. Here are some edits:

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  • News release edits

PR Tools: Mistakes abound on PR newswires: a Better PR Writer random check

  • by rotmanprwriter
  • Posted on December 10, 2019December 10, 2019

t always astonishes me that PR departments and agencies pay top dollar to release news electronically and make such basic mistakes. Here are a few from recent news releases.

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  • News release edits

PR Tools: Good press release example, word repeats set off alarms: almost 20 per cent edited out

  • by rotmanprwriter
  • Posted on November 22, 2019November 22, 2019

This news release from Nikon at first glance looked very well done and was a successful PR tool. It’s still effective. However, in studying it, the word repeats surprisingly made me re-think my original assumptions.

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  • News release edits

PR Tools: A whopping 36 per cent reduction in one news release lead

  • by rotmanprwriter
  • Posted on November 11, 2019November 11, 2019

When 36 per cent – or from 75 to 48 words – can be removed from a news release, without changing the meaning, then Better PR Writer alarm bells ring, and the editing PR Tools must be deployed right away.

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  • News release edits

Vintage Honda classic needs to travel farther on road to good writing

  • by rotmanprwriter
  • Posted on November 5, 2019

This PR Tools news release excellently illustrates the benefits of several important Better PR Writer lessons: avoid the passive voice, get rid of ‘of’ and edit out location words (in, located in).

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  • News release edits

PR Tools: news release ignores the news! Edits needed!

  • by rotmanprwriter
  • Posted on October 24, 2019

Once again, a paid news release, the essential PR Tool, is issued, and ignores the most essential news development, preferring to describe its achievements before getting to the reason for sending the release over PR newswires.

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  • News release edits

PR Tools: Fire Prevention, a good cause, extinguished with poor news release copy

  • by rotmanprwriter
  • Posted on October 18, 2019October 18, 2019

In this news release, definitely for a good cause, there are several instructive writing tips that shorten the headline and lead, but also add clarity.

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  • News release edits

Even PR firms have bad days

  • by rotmanprwriter
  • Posted on October 4, 2019

As a news release maven, it makes it all worthwhile to find that even PR firms have bad days and produce ill-conceived news releases.

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  • News release edits

PR Tools: Short takes on improving news release leads

  • by rotmanprwriter
  • Posted on September 25, 2019September 26, 2019

Lowering word count by nearly 20 per cent and improving the meaning Original VANCOUVER, Sept. 24,…

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  • PR Commentary

PR Tools: What do PR people do? A 2019 Guide

  • by rotmanprwriter
  • Posted on January 2, 2019May 28, 2019

Outside of the PR field, most people wonder what PR people do and what are the PR tools they use. The article explains PR professionals to the outside world.

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