One more PRTool for the holiday: Get rid of the word ‘you’ in your copy

n the PR Writer’s last PR Tools post, I called out the OMA’s writing for excessive use of ‘you’ in the copy. Some have asked, why is it important to edit out? Two reasons:
Addressing readers is irrelevant as they know they are reading something from the writer.
‘You’ and ‘yours’ are extraneous words that can almost always edited out, saving on copy. There are better ways to express content.