Outside of the PR field, most people wonder what PR people do and what are the PR tools they use. The article explains PR professionals to the outside world.
The PR Writer looks at how to shorten references to locations in his blog about best PR Tools for 2019.
The PR Writer begins a series of PR Tools for writing with an examination of online writing tools and how to eliminate extra words.
How to be a better online writer overnight – makes a bold claim, improving your writing in one day. This writing system immediately improves almost any sentence.
The news release, pitch letter and pitch phone call are the most important keys to gaining media coverage. Yet most of these media encounters are squandered due to some basic mistakes.
This story details the five best tips for making each PR product more effective.
Many cannabis companies and the government issued news releases on Canada Newswire today to celebrate legalization. Their writing, however, was as flabby as a hand-rolled joint. Extra words, word repeats, grammatical errors and passive voices.
I have waited my whole life for this day: Oct. 17, 2018, Canada becomes the first Western country to allow full marijuana legalization, medical and recreational.
In this PR Writer news release analysis, some essential errors in a story about #roadsidetesting are corrected, passive voices eliminated, and the headline now connects with the lead.
In this PR Writer commentary, the use of ‘you’ to address the reader is unnecessary and can easily be eliminated without changing news release meaning.
As much as the PR Writer supports this project, the news release violates a fundamental media relations principle—the lead ignores the headline. The lead should recapitulate the headline, which it does not do until the third paragraph.