How to reduce a headline, lead and supporting paragraphs from 196 to 147 words or 25 per cent

In the social media and mobile age, observing space limitations and compressing copy becomes more and essential. We are writing for phones and even watches, and no one wants to read excessive copy. In this example, from Cision, the company that checks social media reach and distributes news releases, the PR Writer reduced the headline, lead and supporting paragraphs from 196 to 147 words.