In this PR Writer commentary, the use of ‘you’ to address the reader is unnecessary and can easily be eliminated without changing news release meaning.
In media relations, reporters are like the person next to you in the lively bar. Inundated with news releases, they develop an exquisite sensibility for the caller’s credibility and can tell instantly if a pitch letter
Tangerine definitely needs a a PR Writer. For a highly progressive company, more attention needs to be paid to news release basics.
Another in a series of writing tips from: How to be a better writer overnight.
Essential lesson #5: the path to PR writing excellence means casting off these errors, once you identify them.