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Tag: media relations

  • PR Commentary

The great Pelé is gone but he almost cost me my job in Las Vegas

  • by Ricardo's Gelato
  • Posted on December 30, 2022December 31, 2022

How I met Pele and almost lost my PR job.

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  • PR Tools

10 PR Tools for strengthening media relations in 2019

  • by Ricardo's Gelato
  • Posted on February 6, 2019May 28, 2019

In this continuing perspective on PR tools, one of the most important and overlooked ones is how to build media relationships. If you consider what is a media relations strategy, then you understand the importance of how these tools pertain to many facets of life.

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  • PR Commentary

PR Tools: What do PR people do? A 2019 Guide

  • by Ricardo's Gelato
  • Posted on January 2, 2019May 28, 2019

Outside of the PR field, most people wonder what PR people do and what are the PR tools they use. The article explains PR professionals to the outside world.

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  • News release edits

PR Writer gets rid of two passive voices in the lead and makes headline connect with drug testing story

  • by Ricardo's Gelato
  • Posted on September 26, 2018May 28, 2019

In this PR Writer news release analysis, some essential errors in a story about #roadsidetesting are corrected, passive voices eliminated, and the headline now connects with the lead.

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  • PR Commentary

Lead ignores headline, and both can be shortened from 15 to 9 words and 48 to 41 words

  • by Ricardo's Gelato
  • Posted on May 7, 2018May 28, 2019

As much as the PR Writer supports this project, the news release violates a fundamental media relations principle—the lead ignores the headline. The lead should recapitulate the headline, which it does not do until the third paragraph.

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Five most essential pitch letter tips

  • by Ricardo's Gelato
  • Posted on May 4, 2018May 28, 2019

Writing pitch letters and news releases are often considered a chore but are a necessity in media relations. The pitch letter and the news release are interconnected and must reinforce each other. The pitch letter is the door opener, and the news release contains the news.

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  • PR Commentary

Think Blink: Five hidden secrets to successful media relations

  • by Ricardo's Gelato
  • Posted on April 21, 2018May 28, 2019

In media relations, reporters are like the person next to you in the lively bar. Inundated with news releases, they develop an exquisite sensibility for the caller’s credibility and can tell instantly if a pitch letter
will work.

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  • PR Commentary

Five points PR people don’t tell clients about media training

  • by Ricardo's Gelato
  • Posted on April 16, 2018May 28, 2019

The news media landscape has changed greatly and here is the other side of preparing for media interviews. The situation isn’t as bad as worried communicators may think.

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