In this press release, there are some textbook examples of basic mistakes, both in copy and emphasis, not to mention capitalization and headline style. The lead was reduced from 142 word to 109, around 23 per cent.
The PR Writer continues to analyze PR tools and offers the 10 best News release tips for 2019.
Many cannabis companies and the government issued news releases on Canada Newswire today to celebrate legalization. Their writing, however, was as flabby as a hand-rolled joint. Extra words, word repeats, grammatical errors and passive voices.