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Tag: News releases

  • News release edits

PR Tools: Basic mistakes, misguided emphasis – so much to learn from one news release

  • by rotmanprwriter
  • Posted on January 10, 2020January 10, 2020

In this press release, there are some textbook examples of basic mistakes, both in copy and emphasis, not to mention capitalization and headline style. The lead was reduced from 142 word to 109, around 23 per cent.

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  • PR Tools

PR Tools: how to write a press release: 10 best news release tips for 2019

  • by rotmanprwriter
  • Posted on January 24, 2019May 28, 2019

The PR Writer continues to analyze PR tools and offers the 10 best News release tips for 2019.

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  • News release edits

Cannabis legalization day produces PR writing as flabby as a hand-rolled joint.

  • by rotmanprwriter
  • Posted on October 17, 2018May 28, 2019

Many cannabis companies and the government issued news releases on Canada Newswire today to celebrate legalization. Their writing, however, was as flabby as a hand-rolled joint. Extra words, word repeats, grammatical errors and passive voices.

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