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Tag: Politics

  • News release edits

Cannabis legalization day produces PR writing as flabby as a hand-rolled joint.

  • by rotmanprwriter
  • Posted on October 17, 2018May 28, 2019

Many cannabis companies and the government issued news releases on Canada Newswire today to celebrate legalization. Their writing, however, was as flabby as a hand-rolled joint. Extra words, word repeats, grammatical errors and passive voices.

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  • News release edits

PR Writer gets rid of two passive voices in the lead and makes headline connect with drug testing story

  • by rotmanprwriter
  • Posted on September 26, 2018May 28, 2019

In this PR Writer news release analysis, some essential errors in a story about #roadsidetesting are corrected, passive voices eliminated, and the headline now connects with the lead.

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  • PR writing

The news release lives: five most essential headline and lead basics (from Of Is and By: How to be a better writer overnight)

  • by rotmanprwriter
  • Posted on April 30, 2018May 28, 2019

In media relations, ask yourself over and over what is the news, and the chances that a news release will be used increases greatly.

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