Many cannabis companies and the government issued news releases on Canada Newswire today to celebrate legalization. Their writing, however, was as flabby as a hand-rolled joint. Extra words, word repeats, grammatical errors and passive voices.
In this PR Writer news release analysis, some essential errors in a story about #roadsidetesting are corrected, passive voices eliminated, and the headline now connects with the lead.
In media relations, ask yourself over and over what is the news, and the chances that a news release will be used increases greatly.