n the PR Writer’s last PR Tools post, I called out the OMA’s writing for excessive use of ‘you’ in the copy. Some have asked, why is it important to edit out? Two reasons:
Addressing readers is irrelevant as they know they are reading something from the writer.
‘You’ and ‘yours’ are extraneous words that can almost always edited out, saving on copy. There are better ways to express content.
In this new PRTools press release recap, there are several important writing tips, a really…
In this latest instalment of PR Tools, @LeonsFurniture chain made many instructive press release mistakes. As usual, the PR Writer is mystified how a major national chain like Leon’s can pay significant sums to distribute a news release with so many basic mistakes and a need for editing.
Headline style, cliches, capitalization, it vs. they, all in a day’s work for the Better PR Writer.
n today’s story #prfail, @castingworkbook.com misses some key news release basics and also lets its own ego get in the way of a news story. Here are some edits:
Even Harry Potter’s people can write a news release with redundancies, unnecessary words and with flabby sentences.
In this press release, there are some textbook examples of basic mistakes, both in copy and emphasis, not to mention capitalization and headline style. The lead was reduced from 142 word to 109, around 23 per cent.
Word repetitions are easy to catch: don’t repeat the same word in the same sentence or in an adjacent phrase. Even avoid repeating a word elsewhere in a news release.
t always astonishes me that PR departments and agencies pay top dollar to release news electronically and make such basic mistakes. Here are a few from recent news releases.
In this story, from the world’s premier news release distributor, with basic attention to simple Better PR Writer techniques, more than 20 per cent of the copy can be removed from the headline, lead and second paragraph.