This news release displays several significant errors: it bases the story on the Jets’ local whiteout tradition but fails to explain to outsiders that it means dressing in white to support the team; there are also many unnecessary extra words, especially ‘for, in and of.’ The headline indicates that there is white involved but the subhead and lead do not.
The PR Writer continues to analyze PR tools and offers the 10 best News release tips for 2019.
The PR Writer looks at how to shorten references to locations in his blog about best PR Tools for 2019.
The PR Writer begins a series of PR Tools for writing with an examination of online writing tools and how to eliminate extra words.
How to be a better online writer overnight – makes a bold claim, improving your writing in one day. This writing system immediately improves almost any sentence.
Many cannabis companies and the government issued news releases on Canada Newswire today to celebrate legalization. Their writing, however, was as flabby as a hand-rolled joint. Extra words, word repeats, grammatical errors and passive voices.
In this PR Writer news release analysis, some essential errors in a story about #roadsidetesting are corrected, passive voices eliminated, and the headline now connects with the lead.
In this PR Writer commentary, the use of ‘you’ to address the reader is unnecessary and can easily be eliminated without changing news release meaning.
As much as the PR Writer supports this project, the news release violates a fundamental media relations principle—the lead ignores the headline. The lead should recapitulate the headline, which it does not do until the third paragraph.
Writing pitch letters and news releases are often considered a chore but are a necessity in media relations. The pitch letter and the news release are interconnected and must reinforce each other. The pitch letter is the door opener, and the news release contains the news.