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How to be a better online writer overnight

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Tag: Creativity

  • PR writing

How to be a better online writer overnight –by learning just three words!

  • by rotmanprwriter
  • Posted on November 12, 2018May 28, 2019

How to be a better online writer overnight­­ – makes a bold claim, improving your writing in one day. This writing system immediately improves almost any sentence.

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  • PR Commentary

Almost 34 per cent (68 to 45 words) removed from lead; meaning the same

  • by rotmanprwriter
  • Posted on May 17, 2018May 28, 2019

In this PR Writer commentary, the use of ‘you’ to address the reader is unnecessary and can easily be eliminated without changing news release meaning.

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  • PR writing

The news release lives: five most essential headline and lead basics (from Of Is and By: How to be a better writer overnight)

  • by rotmanprwriter
  • Posted on April 30, 2018May 28, 2019

In media relations, ask yourself over and over what is the news, and the chances that a news release will be used increases greatly.

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  • PR Commentary

Think Blink: Five hidden secrets to successful media relations

  • by rotmanprwriter
  • Posted on April 21, 2018May 28, 2019

In media relations, reporters are like the person next to you in the lively bar. Inundated with news releases, they develop an exquisite sensibility for the caller’s credibility and can tell instantly if a pitch letter
will work.

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  • PR writing

Editing Tangerine’s company promises, reducing a headlines from 11 to 6 words and a lead from 86 to 62 words

  • by rotmanprwriter
  • Posted on April 9, 2018May 28, 2019

Tangerine definitely needs a a PR Writer. For a highly progressive company, more attention needs to be paid to news release basics. 

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  • PR Commentary

Writing tip #5: eliminate ‘to, for and on’

  • by rotmanprwriter
  • Posted on April 6, 2018May 28, 2019

Another in a series of writing tips from: How to be a better writer overnight.

Essential lesson #5: the path to PR writing excellence means casting off these errors, once you identify them.

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