How I met Pele and almost lost my PR job.
Today’s post covers three headlines and leads. All make basic errors in PR, journalism and style and demonstrate poor news judgment, all sins in ThePRWriter’s humble opinion.
A new look at improving press release leads; part II. Previous part covered headlines.
In this news release, there are opportunities for making the headlines and lead much shorter and more concise. There are also ways to take better advantage of the news. Take a look.
t always astonishes me that PR departments and agencies pay top dollar to release news electronically and make such basic mistakes. Here are a few from recent news releases.
Lowering word count by nearly 20 per cent and improving the meaning Original VANCOUVER, Sept. 24,…
The best news stories proceed from the headline to the lead amplifying the same information. The lead explains the headline. In this one, the headline correctly asses the news, then it reverts to the background.
The cannabis industry might not be holding up good writing standards; the pr writer’s comments cover understanding what’s news, while also reducing the word count.
Today, with the assistance of @dantisch and the very impressive team @argylepr, I’ve entered a…
Another day in the life of newswire.ca It’s wrong to bury the news, especially when…