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  • PR Commentary

The great Pelé is gone but he almost cost me my job in Las Vegas

  • by rotmanprwriter
  • Posted on December 30, 2022December 31, 2022

How I met Pele and almost lost my PR job.

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  • News release edits

Three headlines and leads: basic errors and poor news judgement

  • by rotmanprwriter
  • Posted on December 9, 2022December 9, 2022

Today’s post covers three headlines and leads. All make basic errors in PR, journalism and style and demonstrate poor news judgment, all sins in ThePRWriter’s humble opinion.

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  • News release edits

Part II: The lead – Vineyard nuptials

  • by rotmanprwriter
  • Posted on July 21, 2020

A new look at improving press release leads; part II. Previous part covered headlines.

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  • Uncategorized

Weddings in the Vineyard? Or Vineyard Weddings? A Tale of Two Headlines

  • by rotmanprwriter
  • Posted on July 17, 2020July 17, 2020

In this news release, there are opportunities for making the headlines and lead much shorter and more concise. There are also ways to take better advantage of the news. Take a look.

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  • News release edits

PR Tools: Mistakes abound on PR newswires: a Better PR Writer random check

  • by rotmanprwriter
  • Posted on December 10, 2019December 10, 2019

t always astonishes me that PR departments and agencies pay top dollar to release news electronically and make such basic mistakes. Here are a few from recent news releases.

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  • News release edits

PR Tools: Short takes on improving news release leads

  • by rotmanprwriter
  • Posted on September 25, 2019September 26, 2019

Lowering word count by nearly 20 per cent and improving the meaning Original VANCOUVER, Sept. 24,…

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  • Uncategorized

Reducing a lead by nearly 24 words or 21 per cent, and switching paragraphs one and two for clarity

  • by rotmanprwriter
  • Posted on December 5, 2017May 28, 2019

The best news stories proceed from the headline to the lead amplifying the same information. The lead explains the headline. In this one, the headline correctly asses the news, then it reverts to the background.

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  • Uncategorized

It’s not just reducing the lead from 104 to 85 words, it’s understanding what’s news!

  • by rotmanprwriter
  • Posted on November 23, 2017May 28, 2019

The cannabis industry might not be holding up good writing standards; the pr writer’s comments cover understanding what’s news, while also reducing the word count.

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  • Uncategorized

How to be a better writer – overnight presentation launches new direction

  • by rotmanprwriter
  • Posted on October 6, 2017May 28, 2019

Today, with the assistance of @dantisch and the very impressive team @argylepr, I’ve entered a…

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  • Uncategorized

Five ways to make it shorter and better: don’t bury the news

  • by rotmanprwriter
  • Posted on October 5, 2017May 28, 2019

Another day in the life of newswire.ca It’s wrong to bury the news, especially when…

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