A new look at improving press release leads; part II. Previous part covered headlines.
In this news release, there are opportunities for making the headlines and lead much shorter and more concise. There are also ways to take better advantage of the news. Take a look.
t always astonishes me that PR departments and agencies pay top dollar to release news electronically and make such basic mistakes. Here are a few from recent news releases.
Lowering word count by nearly 20 per cent and improving the meaning Original VANCOUVER, Sept. 24,…
The best news stories proceed from the headline to the lead amplifying the same information. The lead explains the headline. In this one, the headline correctly asses the news, then it reverts to the background.
The cannabis industry might not be holding up good writing standards; the pr writer’s comments cover understanding what’s news, while also reducing the word count.
Today, with the assistance of @dantisch and the very impressive team @argylepr, I’ve entered a…
Another day in the life of newswire.ca It’s wrong to bury the news, especially when…
In this example, by applying a few basic PR Writer tips, a 25 per cent reduction is easily achieved. Yet it contains the same meaning.
Shortening news releases isn’t the only goal, making them clearer and more concise is an added benefit. In this release, the company the company made several grammatical, CP Style and punctuation errors, in addition to employing clichés and failing to emphasize the most important thoughts.