The best news stories proceed from the headline to the lead amplifying the same information. The lead explains the headline. In this one, the headline correctly asses the news, then it reverts to the background.

The cannabis industry might not be holding up good writing standards; the pr writer’s comments cover understanding what’s news, while also reducing the word count.

Today, with the assistance of @dantisch and the very impressive team @argylepr, I’ve entered a…

Another day in the life of newswire.ca It’s wrong to bury the news, especially when…

In this example, by applying a few basic PR Writer tips, a 25 per cent reduction is easily achieved. Yet it contains the same meaning.

Shortening news releases isn’t the only goal, making them clearer and more concise is an added benefit. In this release, the company the company made several grammatical, CP Style and punctuation errors, in addition to employing clichés and failing to emphasize the most important thoughts.

Lionsgate Films makes basic copy mistakes and PR Writer shows how to correct them. It’s decently well written though it makes basic mistakes. It can be much more more concise

#humberpr #PR @mchappyday I hate to criticize Ronald McDonald Houses, a fine and important charity,…

With the cannabis industry booming, there will be more news releases on the subject. To reach investor and consumer audiences, they need to be more concise. This one clearly could be made shorter, easily removing 46 words from its bloated 140 words. That reduces it 39 per cent to 94 words.

PR Writer shows how to reduce 30 per cent from news release lead