With the cannabis industry booming, there will be more news releases on the subject. To reach investor and consumer audiences, they need to be more concise. This one clearly could be made shorter, easily removing 46 words from its bloated 140 words. That reduces it 39 per cent to 94 words.
PR Writer shows how to reduce 30 per cent from news release lead
Often copy emanating from Montreal is too easy to take apart. Yet there were so many basic and thoughtless errors, PR Writer had to chime in.
PR Writer recounts watching Nixon resignation with Woodward and Bernstein in Washington Post editor’s office
An occasional commentary about writing that PR people pay to distribute but can be improved by applying the PR Copy Doctor’s techniques.