Location, location and location

Book Excerpt: essential ‘How to be a better online writer overnight’ lesson #10: turn locations into adjectives.

  1. Using “in” or “at” before locations is usually unnecessary.
  2. Put the location before the noun.
  3. Eliminate the word “location.”

Some examples:

  1. The company was located in Los Angeles
  2. The Los Angeles company.
  3. The hot dog in Chicago contains very specific ingredients.
  4. The Chicago hot dog contains very specific ingredients.

(Steamed all beef Vienna hot dog and poppy seed bun with mustard, no ketchup, onions, pickle relish, a sliced pickle, hot pepper and celery salt–delicious!)

  1. The bagel in New York, however, comes in many varieties. (Plain, poppy, garlic, rye, pumpernickel, etc).
  2. The New York bagel, however, comes in many varieties.

This tip applies to more than food.


  1. The crisis in Washington
  2. The Washington crisis


  1. The Euro will not replace the pound in Britain.
  2. The Euro will not replace the British pound

The word ‘location’

Many beginning writers are dependent on the word “location” to describe places. This is, however, redundant.

  1. Apple Inc., which is located (or based or headquartered) in Cupertino, will be introducing a new iPhone this fall.
  2. Cupertino’s Apple Inc.

Or as simple as:

  1. My friend would like to find a good hotel located in Paris.
  2. My friend would like to find a good Paris hotel.

All of the examples reduce words and increase clarity.

#ofisandby #howtobeabetterwriterovernight #humberpr

Author: rotmanprwriter

PRWriter, Copy Doctor, Humber College PR and writing Prof

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