This company commits among the most widely occurring PR writing mistakes, and that is: corporations, organizations and institutions are an ‘it’ in a second reference. ‘They’ refers to people. The college raised its tuition; the students voiced their displeasure.
Somehow, the cannabis industry commits the most egregious grammar and style errors in paid press releases distributed over PR newswires.
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In this news release from the Israeli EMS organization @unitedhatzalah, there is missing clarity and befuddling structure as well as grammatical and punctuation mistakes.
The PR Writer continues to analyze PR tools and offers the 10 best News release tips for 2019.
The PR Writer begins a series of PR Tools for writing with an examination of online writing tools and how to eliminate extra words.
How to be a better online writer overnight – makes a bold claim, improving your writing in one day. This writing system immediately improves almost any sentence.
In this PR Writer commentary, the use of ‘you’ to address the reader is unnecessary and can easily be eliminated without changing news release meaning.
As much as the PR Writer supports this project, the news release violates a fundamental media relations principle—the lead ignores the headline. The lead should recapitulate the headline, which it does not do until the third paragraph.
Writing pitch letters and news releases are often considered a chore but are a necessity in media relations. The pitch letter and the news release are interconnected and must reinforce each other. The pitch letter is the door opener, and the news release contains the news.