How I met Pele and almost lost my PR job.
Tag: PR writing
Today’s post covers three headlines and leads. All make basic errors in PR, journalism and style and demonstrate poor news judgment, all sins in ThePRWriter’s humble opinion.
The PR Writer, and newswire scourage, is back at it again, after some absence critiquing misguided PR copy.
n the PR Writer’s last PR Tools post, I called out the OMA’s writing for excessive use of ‘you’ in the copy. Some have asked, why is it important to edit out? Two reasons:
Addressing readers is irrelevant as they know they are reading something from the writer.
‘You’ and ‘yours’ are extraneous words that can almost always edited out, saving on copy. There are better ways to express content.
In this new PRTools press release recap, there are several important writing tips, a really…
In this latest instalment of PR Tools, @LeonsFurniture chain made many instructive press release mistakes. As usual, the PR Writer is mystified how a major national chain like Leon’s can pay significant sums to distribute a news release with so many basic mistakes and a need for editing.
Headline style, cliches, capitalization, it vs. they, all in a day’s work for the Better PR Writer.
n today’s story #prfail, @castingworkbook.com misses some key news release basics and also lets its own ego get in the way of a news story. Here are some edits:
Even Harry Potter’s people can write a news release with redundancies, unnecessary words and with flabby sentences.
In this press release, there are some textbook examples of basic mistakes, both in copy and emphasis, not to mention capitalization and headline style. The lead was reduced from 142 word to 109, around 23 per cent.