The PR Writer begins a series of PR Tools for writing with an examination of online writing tools and how to eliminate extra words.
How to be a better online writer overnight – makes a bold claim, improving your writing in one day. This writing system immediately improves almost any sentence.
In this PR Writer commentary, the use of ‘you’ to address the reader is unnecessary and can easily be eliminated without changing news release meaning.
As much as the PR Writer supports this project, the news release violates a fundamental media relations principle—the lead ignores the headline. The lead should recapitulate the headline, which it does not do until the third paragraph.
Writing pitch letters and news releases are often considered a chore but are a necessity in media relations. The pitch letter and the news release are interconnected and must reinforce each other. The pitch letter is the door opener, and the news release contains the news.
In media relations, ask yourself over and over what is the news, and the chances that a news release will be used increases greatly.
In media relations, reporters are like the person next to you in the lively bar. Inundated with news releases, they develop an exquisite sensibility for the caller’s credibility and can tell instantly if a pitch letter
The news media landscape has changed greatly and here is the other side of preparing for media interviews. The situation isn’t as bad as worried communicators may think.
Tangerine definitely needs a a PR Writer. For a highly progressive company, more attention needs to be paid to news release basics.
Another in a series of writing tips from: How to be a better writer overnight.
Essential lesson #5: the path to PR writing excellence means casting off these errors, once you identify them.