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Tag: PR writing

  • News release edits

PR Tools: Good press release example, word repeats set off alarms: almost 20 per cent edited out

  • by rotmanprwriter
  • Posted on November 22, 2019November 22, 2019

This news release from Nikon at first glance looked very well done and was a successful PR tool. It’s still effective. However, in studying it, the word repeats surprisingly made me re-think my original assumptions.

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  • News release edits

PR Tools: A whopping 36 per cent reduction in one news release lead

  • by rotmanprwriter
  • Posted on November 11, 2019November 11, 2019

When 36 per cent – or from 75 to 48 words – can be removed from a news release, without changing the meaning, then Better PR Writer alarm bells ring, and the editing PR Tools must be deployed right away.

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  • News release edits

Vintage Honda classic needs to travel farther on road to good writing

  • by rotmanprwriter
  • Posted on November 5, 2019

This PR Tools news release excellently illustrates the benefits of several important Better PR Writer lessons: avoid the passive voice, get rid of ‘of’ and edit out location words (in, located in).

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  • News release edits

PR Tools: news release ignores the news! Edits needed!

  • by rotmanprwriter
  • Posted on October 24, 2019

Once again, a paid news release, the essential PR Tool, is issued, and ignores the most essential news development, preferring to describe its achievements before getting to the reason for sending the release over PR newswires.

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  • News release edits

PR tools: Employee reduction: no; 25 per cent fewer words in press release—yes, please!

  • by rotmanprwriter
  • Posted on October 22, 2019

When 57 words can be reduced to 43, nearly 25 per cent – and mean the same thing – then there is clearly something careless about the original. As it’s also about job losses and other crucial information, then it’s particularly heedless to bury the news.

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  • News release edits

PR Tools: Fire Prevention, a good cause, extinguished with poor news release copy

  • by rotmanprwriter
  • Posted on October 18, 2019October 18, 2019

In this news release, definitely for a good cause, there are several instructive writing tips that shorten the headline and lead, but also add clarity.

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  • News release edits

PR Tools: A news release that does everything wrong

  • by rotmanprwriter
  • Posted on October 15, 2019October 15, 2019

My exploration into the U.S. PR Newswire has proved to be very fruitful. Its news releases display many examples begging for changes and editing, and this one from DroneDek is a doozy.

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  • News release edits

American PR people make mistakes too – it/they errors in news releases: a 28 per cent word reduction

  • by rotmanprwriter
  • Posted on October 7, 2019

This company commits among the most widely occurring PR writing mistakes, and that is: corporations, organizations and institutions are an ‘it’ in a second reference. ‘They’ refers to people. The college raised its tuition; the students voiced their displeasure.

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  • News release edits

PR Tool: one of the worst news releases of the year — #PR fail

  • by rotmanprwriter
  • Posted on October 3, 2019

Somehow, the cannabis industry commits the most egregious grammar and style errors in paid press releases distributed over PR newswires.

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  • PR writing

More reviews for How to be a better online writer overnight

  • by rotmanprwriter
  • Posted on June 20, 2019

See reviews for How to be a better online writer overnight on amazon.ca

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