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Category: Writing tips

  • News release edits

PR Tools: news release ignores the news! Edits needed!

  • by rotmanprwriter
  • Posted on October 24, 2019

Once again, a paid news release, the essential PR Tool, is issued, and ignores the most essential news development, preferring to describe its achievements before getting to the reason for sending the release over PR newswires.

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  • News release edits

PR tools: Employee reduction: no; 25 per cent fewer words in press release—yes, please!

  • by rotmanprwriter
  • Posted on October 22, 2019

When 57 words can be reduced to 43, nearly 25 per cent – and mean the same thing – then there is clearly something careless about the original. As it’s also about job losses and other crucial information, then it’s particularly heedless to bury the news.

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  • News release edits

PR Tools: Fire Prevention, a good cause, extinguished with poor news release copy

  • by rotmanprwriter
  • Posted on October 18, 2019October 18, 2019

In this news release, definitely for a good cause, there are several instructive writing tips that shorten the headline and lead, but also add clarity.

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  • PR writing

The first reviews for How To Be A Better Writer are in!

  • by rotmanprwriter
  • Posted on May 17, 2019May 28, 2019

Brevity is the soul of wit is the first line of the first review

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