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Tag: copy

  • News release edits

PR Tools Part II: It’s just a pair of jeans but so many mistakes – Fatal Errors!

  • by rotmanprwriter
  • Posted on October 26, 2020October 26, 2020

In this second PR Tools installment from PR newswires, this U.S. story demonstrates even more ineptitude and carelessness than Canadian counterparts. The headline is a mistake-riddled doozy.

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  • News release edits

PR Tools: Quidditch anyone? What’s a flagship store, Harry Potter?

  • by rotmanprwriter
  • Posted on January 14, 2020

Even Harry Potter’s people can write a news release with redundancies, unnecessary words and with flabby sentences.

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  • News release edits

PR Tools: Good press release example, word repeats set off alarms: almost 20 per cent edited out

  • by rotmanprwriter
  • Posted on November 22, 2019November 22, 2019

This news release from Nikon at first glance looked very well done and was a successful PR tool. It’s still effective. However, in studying it, the word repeats surprisingly made me re-think my original assumptions.

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  • News release edits

PR tools: Bread slices—or slices of bread? Dempster’s news release is toast

  • by rotmanprwriter
  • Posted on October 28, 2019October 28, 2019

In a few short steps, this PR Tools news release benefited from easy and basic Better Writer edits and reconsidered emphasis.

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  • News release edits

Even PR firms have bad days

  • by rotmanprwriter
  • Posted on October 4, 2019

As a news release maven, it makes it all worthwhile to find that even PR firms have bad days and produce ill-conceived news releases.

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  • News release edits

PR Tool: one of the worst news releases of the year — #PR fail

  • by rotmanprwriter
  • Posted on October 3, 2019

Somehow, the cannabis industry commits the most egregious grammar and style errors in paid press releases distributed over PR newswires.

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  • News release edits

PR Tools: so many extra words in cannabis story — how to eliminate them

  • by rotmanprwriter
  • Posted on September 27, 2019September 27, 2019

It’s always astonishing how simple releases are distributed with so many costly extra words. Yet they are; here’s one that really could have benefited from reviewing How to be a better online writer.

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