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Tag: Media

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How to be a better online writer overnight –by learning just three words!

  • by rotmanprwriter
  • Posted on November 12, 2018May 28, 2019

How to be a better online writer overnight­­ – makes a bold claim, improving your writing in one day. This writing system immediately improves almost any sentence.

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  • News release edits

Cannabis legalization day produces PR writing as flabby as a hand-rolled joint.

  • by rotmanprwriter
  • Posted on October 17, 2018May 28, 2019

Many cannabis companies and the government issued news releases on Canada Newswire today to celebrate legalization. Their writing, however, was as flabby as a hand-rolled joint. Extra words, word repeats, grammatical errors and passive voices.

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  • PR Commentary

Will legal cannabis change society in Canada, starting Oct. 17, 2018 – four ways it might

  • by rotmanprwriter
  • Posted on October 12, 2018May 28, 2019

I have waited my whole life for this day: Oct. 17, 2018, Canada becomes the first Western country to allow full marijuana legalization, medical and recreational.

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  • News release edits

PR Writer gets rid of two passive voices in the lead and makes headline connect with drug testing story

  • by rotmanprwriter
  • Posted on September 26, 2018May 28, 2019

In this PR Writer news release analysis, some essential errors in a story about #roadsidetesting are corrected, passive voices eliminated, and the headline now connects with the lead.

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  • PR Commentary

Almost 34 per cent (68 to 45 words) removed from lead; meaning the same

  • by rotmanprwriter
  • Posted on May 17, 2018May 28, 2019

In this PR Writer commentary, the use of ‘you’ to address the reader is unnecessary and can easily be eliminated without changing news release meaning.

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  • PR Commentary

Lead ignores headline, and both can be shortened from 15 to 9 words and 48 to 41 words

  • by rotmanprwriter
  • Posted on May 7, 2018May 28, 2019

As much as the PR Writer supports this project, the news release violates a fundamental media relations principle—the lead ignores the headline. The lead should recapitulate the headline, which it does not do until the third paragraph.

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  • PR writing

Five most essential pitch letter tips

  • by rotmanprwriter
  • Posted on May 4, 2018May 28, 2019

Writing pitch letters and news releases are often considered a chore but are a necessity in media relations. The pitch letter and the news release are interconnected and must reinforce each other. The pitch letter is the door opener, and the news release contains the news.

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  • PR writing

The news release lives: five most essential headline and lead basics (from Of Is and By: How to be a better writer overnight)

  • by rotmanprwriter
  • Posted on April 30, 2018May 28, 2019

In media relations, ask yourself over and over what is the news, and the chances that a news release will be used increases greatly.

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  • PR Commentary

Think Blink: Five hidden secrets to successful media relations

  • by rotmanprwriter
  • Posted on April 21, 2018May 28, 2019

In media relations, reporters are like the person next to you in the lively bar. Inundated with news releases, they develop an exquisite sensibility for the caller’s credibility and can tell instantly if a pitch letter
will work.

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  • PR Commentary

Five points PR people don’t tell clients about media training

  • by rotmanprwriter
  • Posted on April 16, 2018May 28, 2019

The news media landscape has changed greatly and here is the other side of preparing for media interviews. The situation isn’t as bad as worried communicators may think.

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