As mushrooms and psychedelics are becoming ‘the next big thing,’ the press release writing is equally poor, if not worse. In this news release, the news judgment and the story emphasis is abysmal and full of so many extra words.
In this new PRTools press release recap, there are several important writing tips, a really…
In this second PR Tools installment from PR newswires, this U.S. story demonstrates even more ineptitude and carelessness than Canadian counterparts. The headline is a mistake-riddled doozy.
n this edition of PR Tools, once again, you need not look long and hard to find press releases crying out for basic edits and reduced word counts. Easy-to-correct mistakes abound in these two news releases, one from Canada’s newswire.ca today and the other from prnewswire.com in the U.S. in the next post.
A new look at improving press release leads; part II. Previous part covered headlines.
In this news release, there are opportunities for making the headlines and lead much shorter and more concise. There are also ways to take better advantage of the news. Take a look.
t always astonishes me that PR departments and agencies pay top dollar to release news electronically and make such basic mistakes. Here are a few from recent news releases.