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Tag: PR

  • News release edits

PR Tools: the ‘shroom boom’ spawns as sloppy press releases as its cannabis predecessor

  • by Ricardo's Gelato
  • Posted on January 15, 2021January 15, 2021

As mushrooms and psychedelics are becoming ‘the next big thing,’ the press release writing is equally poor, if not worse. In this news release, the news judgment and the story emphasis is abysmal and full of so many extra words.

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  • News release edits

PRTools: Three Really Important Writing Tips, One Cliché — and an awful news release

  • by Ricardo's Gelato
  • Posted on October 28, 2020October 28, 2020

In this new PRTools press release recap, there are several important writing tips, a really…

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  • News release edits

PR Tools Part II: It’s just a pair of jeans but so many mistakes – Fatal Errors!

  • by Ricardo's Gelato
  • Posted on October 26, 2020October 26, 2020

In this second PR Tools installment from PR newswires, this U.S. story demonstrates even more ineptitude and carelessness than Canadian counterparts. The headline is a mistake-riddled doozy.

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  • News release edits

More PR Tools: Get rid of ad jargon in headlines and press releases – it’s never used

  • by Ricardo's Gelato
  • Posted on October 20, 2020October 20, 2020

n this edition of PR Tools, once again, you need not look long and hard to find press releases crying out for basic edits and reduced word counts. Easy-to-correct mistakes abound in these two news releases, one from Canada’s newswire.ca today and the other from prnewswire.com in the U.S. in the next post.

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  • News release edits

Part II: The lead – Vineyard nuptials

  • by Ricardo's Gelato
  • Posted on July 21, 2020

A new look at improving press release leads; part II. Previous part covered headlines.

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  • Uncategorized

Weddings in the Vineyard? Or Vineyard Weddings? A Tale of Two Headlines

  • by Ricardo's Gelato
  • Posted on July 17, 2020July 17, 2020

In this news release, there are opportunities for making the headlines and lead much shorter and more concise. There are also ways to take better advantage of the news. Take a look.

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  • News release edits

PR Tools: Mistakes abound on PR newswires: a Better PR Writer random check

  • by Ricardo's Gelato
  • Posted on December 10, 2019December 10, 2019

t always astonishes me that PR departments and agencies pay top dollar to release news electronically and make such basic mistakes. Here are a few from recent news releases.

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