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Tag: PRwriting

  • News release edits

PR Tools: the ‘shroom boom’ spawns as sloppy press releases as its cannabis predecessor

  • by rotmanprwriter
  • Posted on January 15, 2021January 15, 2021

As mushrooms and psychedelics are becoming ‘the next big thing,’ the press release writing is equally poor, if not worse. In this news release, the news judgment and the story emphasis is abysmal and full of so many extra words.

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  • News release edits

More PR Tools: Come on Ontario doctors, how can you advise the population with such sloppy writing?

  • by rotmanprwriter
  • Posted on December 23, 2020December 23, 2020

I am continually amazed at how first rate organizations like the Ontario Medical Association pay good money to newswires to distribute such flawed news releases. The copy below commits numerous fundamental errors, including word repeats that can easily be avoided. Here’s how:

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  • News release edits

Part II: The lead – Vineyard nuptials

  • by rotmanprwriter
  • Posted on July 21, 2020

A new look at improving press release leads; part II. Previous part covered headlines.

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  • News release edits

Big word count reductions: find ‘of’ and ‘in,’ key Better Writer target words

  • by rotmanprwriter
  • Posted on November 2, 2019

This PR Tools news release demonstrates that by locating ‘Of Is and By,’ the key target words described in How to Be a Better Online Writer Overnight, the lead can be compressed significantly, reducing the word count from 75 to 65 words.

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  • News release edits

PR tools: Bread slices—or slices of bread? Dempster’s news release is toast

  • by rotmanprwriter
  • Posted on October 28, 2019October 28, 2019

In a few short steps, this PR Tools news release benefited from easy and basic Better Writer edits and reconsidered emphasis.

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  • News release edits

PR Tools: so many extra words in cannabis story — how to eliminate them

  • by rotmanprwriter
  • Posted on September 27, 2019September 27, 2019

It’s always astonishing how simple releases are distributed with so many costly extra words. Yet they are; here’s one that really could have benefited from reviewing How to be a better online writer.

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  • PR writing

Two more reviews for Better Writer book

  • by rotmanprwriter
  • Posted on May 22, 2019May 28, 2019

Now up to five reviews!

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