As mushrooms and psychedelics are becoming ‘the next big thing,’ the press release writing is equally poor, if not worse. In this news release, the news judgment and the story emphasis is abysmal and full of so many extra words.
I am continually amazed at how first rate organizations like the Ontario Medical Association pay good money to newswires to distribute such flawed news releases. The copy below commits numerous fundamental errors, including word repeats that can easily be avoided. Here’s how:
A new look at improving press release leads; part II. Previous part covered headlines.
This PR Tools news release demonstrates that by locating ‘Of Is and By,’ the key target words described in How to Be a Better Online Writer Overnight, the lead can be compressed significantly, reducing the word count from 75 to 65 words.
In a few short steps, this PR Tools news release benefited from easy and basic Better Writer edits and reconsidered emphasis.
It’s always astonishing how simple releases are distributed with so many costly extra words. Yet they are; here’s one that really could have benefited from reviewing How to be a better online writer.
Now up to five reviews!