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News releases, editing, websites, speeches, articles, memoirs and writing seminars

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chefrichardto

  • Five ways to make it shorter and better: don’t bury the news
    October 5, 2017

    Five ways to make it shorter and better: don’t bury the news

    chefrichardto
  • Five ways to make a lead clearer and reduce 137 words to 99, nearly 28 per cent
    September 26, 2017

    Five ways to make a lead clearer and reduce 137 words to 99, nearly 28 per cent

    chefrichardto
  • 10 ways to reduce a headline from 17 to 12 words and a lead 25 per cent, from 67 to 50 words
    September 6, 2017

    10 ways to reduce a headline from 17 to 12 words and a lead 25 per cent, from 67 to 50 words

    chefrichardto
  • Shortening news releases isn’t the only goal–nine ways to clearer and more concise
    August 24, 2017

    Shortening news releases isn’t the only goal–nine ways to clearer and more concise

    chefrichardto
  • Six ways to reduce a lead 17.3 per cent—from 75 to 62 words.
    August 14, 2017

    Six ways to reduce a lead 17.3 per cent—from 75 to 62 words.

    chefrichardto
  • Six ways to chop 20 per cent from a flabby lead, reducing it from 96 to 77 words
    August 9, 2017

    Six ways to chop 20 per cent from a flabby lead, reducing it from 96 to 77 words

    chefrichardto
  • Reducing news release copy 39 per cent -from 140 to 94 words
    July 19, 2017

    Reducing news release copy 39 per cent -from 140 to 94 words

    chefrichardto
  • Copy doctor’s five dogged steps to reduce animal hero PR lead from 92 to 64 words (30%!)
    June 19, 2017

    Copy doctor’s five dogged steps to reduce animal hero PR lead from 92 to 64 words (30%!)

    chefrichardto
  • How to reduce 119 words to 87: A Day in the Life of Canada Newswire chapter 2
    June 1, 2017

    How to reduce 119 words to 87: A Day in the Life of Canada Newswire chapter 2

    chefrichardto
  • Woodward and Bernstein return to discuss impeachment–and my memories of watching Nixon speech with them
    May 28, 2017

    Woodward and Bernstein return to discuss impeachment–and my memories of watching Nixon speech with them

    chefrichardto
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