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PR Commentary

January 2, 2019

PR Tools: What do PR people do? A 2019 Guide

chefrichardto
October 12, 2018

Will legal cannabis change society in Canada, starting Oct. 17, 2018 – four ways it might

chefrichardto
June 19, 2018

How to reduce a headline, lead and supporting paragraphs from 196 to 147 words or 25 per cent

Ricardo’s Gelato
June 7, 2018

People, stop and think about the news. It’s what makes a news release work.

Ricardo’s Gelato
May 17, 2018

Almost 34 per cent (68 to 45 words) removed from lead; meaning the same

chefrichardto
May 7, 2018

Lead ignores headline, and both can be shortened from 15 to 9 words and 48 to 41 words

chefrichardto
April 25, 2018

Five things that Americans will never understand about Canadian politics

Ricardo’s Gelato
April 24, 2018

Five things that freak Canadians out about U.S. politics

Ricardo’s Gelato
April 21, 2018

Think Blink: Five hidden secrets to successful media relations

chefrichardto
April 18, 2018

Stormy Daniels: PR genius at work

Ricardo’s Gelato

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