Today’s post covers three headlines and leads. All make basic errors in PR, journalism and style and demonstrate poor news judgment, all sins in ThePRWriter’s humble opinion.
The PR Writer, and newswire scourage, is back at it again, after some absence critiquing misguided PR copy.
As mushrooms and psychedelics are becoming ‘the next big thing,’ the press release writing is equally poor, if not worse. In this news release, the news judgment and the story emphasis is abysmal and full of so many extra words.
n the PR Writer’s last PR Tools post, I called out the OMA’s writing for excessive use of ‘you’ in the copy. Some have asked, why is it important to edit out? Two reasons:
Addressing readers is irrelevant as they know they are reading something from the writer.
‘You’ and ‘yours’ are extraneous words that can almost always edited out, saving on copy. There are better ways to express content.
n this edition of PR Tools, once again, you need not look long and hard to find press releases crying out for basic edits and reduced word counts. Easy-to-correct mistakes abound in these two news releases, one from Canada’s newswire.ca today and the other from prnewswire.com in the U.S. in the next post.
In this latest instalment of PR Tools, @LeonsFurniture chain made many instructive press release mistakes. As usual, the PR Writer is mystified how a major national chain like Leon’s can pay significant sums to distribute a news release with so many basic mistakes and a need for editing.
A new look at improving press release leads; part II. Previous part covered headlines.
In this news release, there are opportunities for making the headlines and lead much shorter and more concise. There are also ways to take better advantage of the news. Take a look.
Headline style, cliches, capitalization, it vs. they, all in a day’s work for the Better PR Writer.
n today’s story #prfail, @castingworkbook.com misses some key news release basics and also lets its own ego get in the way of a news story. Here are some edits: