This company commits among the most widely occurring PR writing mistakes, and that is: corporations, organizations and institutions are an ‘it’ in a second reference. ‘They’ refers to people. The college raised its tuition; the students voiced their displeasure.
As a news release maven, it makes it all worthwhile to find that even PR firms have bad days and produce ill-conceived news releases.
Somehow, the cannabis industry commits the most egregious grammar and style errors in paid press releases distributed over PR newswires.
In this continuing perspective on PR tools, one of the most important and overlooked ones is how to build media relationships. If you consider what is a media relations strategy, then you understand the importance of how these tools pertain to many facets of life.
The PR Writer continues to analyze PR tools and offers the 10 best News release tips for 2019.