The Copy Doctor takes existing tired and old copy and turns it into exciting words that consumers want to read so they can absorb marketing messages easily and quickly.
I see the way the words are, and imagine how they could be—how they could be better, more concise, easier to read. How can I do that even if a professional writer created your company’s website, speech or news release? Some people practice writing but I practice editing along with working as a PR writer. As far back as my early days in journalism at the City News Bureau of Chicago, where I started a copy boy before becoming a reporter and rewriteman, I’d notice things about others’ writing that I showed to the legendarily curmudgeonly editors. In wire services, reporters sometimes produce 20 or 30 stories in a day, either dictated from the field, rewritten from reporters’ facts or originally composed from one’s own fact gathering. That’s a thorough grounding in compressed language that must be understood easily and fast. In fact, I am so confident that your written materials can be improved that I am offering a guarantee of satisfaction, or fees are returned. It’s something I love doing and hope you will give me a chance.