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Tag: HumberPR

  • News release edits

Which headline style is best? Caps, or no caps?

  • by rotmanprwriter
  • Posted on May 20, 2020May 20, 2020

Headline style, cliches, capitalization, it vs. they, all in a day’s work for the Better PR Writer.

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  • News release edits

Back from a Covid-19 break, with news release edits

  • by rotmanprwriter
  • Posted on May 13, 2020May 13, 2020

n today’s story #prfail, @castingworkbook.com misses some key news release basics and also lets its own ego get in the way of a news story. Here are some edits:

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  • News release edits

PR Tools: Quidditch anyone? What’s a flagship store, Harry Potter?

  • by rotmanprwriter
  • Posted on January 14, 2020

Even Harry Potter’s people can write a news release with redundancies, unnecessary words and with flabby sentences.

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  • News release edits

PR Tools: Three word repeats in a headline, four in a lead – how to reduce 25 per cent

  • by rotmanprwriter
  • Posted on December 19, 2019December 19, 2019

Word repetitions are easy to catch: don’t repeat the same word in the same sentence or in an adjacent phrase. Even avoid repeating a word elsewhere in a news release.

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  • News release edits

PR tools: Bread slices—or slices of bread? Dempster’s news release is toast

  • by rotmanprwriter
  • Posted on October 28, 2019October 28, 2019

In a few short steps, this PR Tools news release benefited from easy and basic Better Writer edits and reconsidered emphasis.

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  • News release edits

PR Tools: news release ignores the news! Edits needed!

  • by rotmanprwriter
  • Posted on October 24, 2019

Once again, a paid news release, the essential PR Tool, is issued, and ignores the most essential news development, preferring to describe its achievements before getting to the reason for sending the release over PR newswires.

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  • News release edits

PR Tools: Fire Prevention, a good cause, extinguished with poor news release copy

  • by rotmanprwriter
  • Posted on October 18, 2019October 18, 2019

In this news release, definitely for a good cause, there are several instructive writing tips that shorten the headline and lead, but also add clarity.

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  • News release edits

PR Tools: A news release that does everything wrong

  • by rotmanprwriter
  • Posted on October 15, 2019October 15, 2019

My exploration into the U.S. PR Newswire has proved to be very fruitful. Its news releases display many examples begging for changes and editing, and this one from DroneDek is a doozy.

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  • News release edits

Careful philanthropist Nadal permits careless news release mistakes

  • by rotmanprwriter
  • Posted on May 27, 2019May 28, 2019

In this news release from the Israeli EMS organization @unitedhatzalah, there is missing clarity and befuddling structure as well as grammatical and punctuation mistakes.

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  • PR Tools

10 PR Tools for strengthening media relations in 2019

  • by rotmanprwriter
  • Posted on February 6, 2019May 28, 2019

In this continuing perspective on PR tools, one of the most important and overlooked ones is how to build media relationships. If you consider what is a media relations strategy, then you understand the importance of how these tools pertain to many facets of life.

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