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PR Tools

January 10, 2020

PR Tools: Basic mistakes, misguided emphasis – so much to learn from one news release

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December 19, 2019

PR Tools: Three word repeats in a headline, four in a lead – how to reduce 25 per cent

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December 10, 2019

PR Tools: Mistakes abound on PR newswires: a Better PR Writer random check

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December 2, 2019

PR Tools: How to remove 20 per cent from story headline, lead and second paragraph with the magic three copy reduction words: of is and by.

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November 22, 2019

PR Tools: Good press release example, word repeats set off alarms: almost 20 per cent edited out

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November 11, 2019

PR Tools: A whopping 36 per cent reduction in one news release lead

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November 5, 2019

Vintage Honda classic needs to travel farther on road to good writing

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October 24, 2019

PR Tools: news release ignores the news! Edits needed!

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October 22, 2019

PR tools: Employee reduction: no; 25 per cent fewer words in press release—yes, please!

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October 18, 2019

PR Tools: Fire Prevention, a good cause, extinguished with poor news release copy

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