In this story, from the world’s premier news release distributor, with basic attention to simple Better PR Writer techniques, more than 20 per cent of the copy can be removed from the headline, lead and second paragraph. In financial news releases, lawyers often determine much of what must be said; however, the same meaning remains with careful PR Tools pruning.
Original headline
Cision Ltd. Announces Agreement to Be Acquired by an Affiliate of Platinum Equity for $10.00 Per Share in All Cash Deal Valued at Approximately $2.74 Billion (26 words)
The words to eliminate are italicized
Better PR Writer Edit
Cision Ltd. Announces Acquisition agreement with Platinum Equity Affiliate for $10.00 Per Share in All Cash Deal Valued at Approximately $2.74 Billion (22 words)
As can be seen, they don’t appear here.
Original Lead
CHICAGO, Oct. 22, 2019 /PRNewswire/ — Cision Ltd. (NYSE: CISN), a leading global provider of software and services to public relations and marketing communications professionals, today announced that it has entered into a definitive agreement to be acquired by an affiliate of Platinum Equity in an all cash transaction valued at approximately $2.74 billion. (48 words)
Also italicized here.
Better PR Writer Edit
CHICAGO, Oct. 22, 2019 /PRNewswire/ — Cision Ltd. (NYSE: CISN), a leading global software and services provider to public relations and marketing communications professionals, today announced that an affiliate of Platinum Equity has acquired the company in an all cash transaction valued at approximately $2.74 billion. (40 words)
Do they appear here?
Original Second Paragraph
Under the terms of the agreement, which has been unanimously approved by the members of Cision Ltd.’s board of directors, an affiliate of Platinum Equity will acquire all of the outstanding ordinary shares of Cision Ltd. for $10.00 per share in cash. The purchase price represents a 34% premium over Cision Ltd.’s 60-day volume-weighted average price ended on October 21, 2019. (61 words)
Of is and by also italicized
Better PR Writer Edit
Under the agreement’s terms, Cision Ltd.’s board of directors unanimously approved a Platinum Equity affiliate acquiring all Cision Ltd.’s outstanding ordinary shares for $10.00 per share in cash. The purchase price represents a 34% premium over Cision Ltd.’s 60-day volume-weighted average price ended on October 21, 2019. (47 words)
Only one ‘of’ appears here.
