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PR writing

January 23, 2018

Don’t confuse ‘it and they’ in a sentence

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January 19, 2018

Four ways the Jan. 19 news release became shorter–the key.

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January 19, 2018

Too much time to get to the news — 79 words to 62, nearly 22 per cent reduction

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January 10, 2018

Employ plurals for gender neutrality

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January 3, 2018

Excellent news release: Subaru Canada

Ricardo’s Gelato
December 28, 2017

The 10 best 2017 theprwriter.com writing tips plus the year’s worst sentence—for you!

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December 13, 2017

Writing tip — Word repeats and avoiding ‘you’ and ‘yours’

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November 4, 2017

Two passives in one lead, that’s a record: six ways to reduce 44 to 36 words

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September 26, 2017

Five ways to make a lead clearer and reduce 137 words to 99, nearly 28 per cent

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