How to Be a Better Online Writer Overnight — by learning just three words

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News release edits

May 13, 2020

Back from a Covid-19 break, with news release edits

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January 14, 2020

PR Tools: Quidditch anyone? What’s a flagship store, Harry Potter?

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January 10, 2020

PR Tools: Basic mistakes, misguided emphasis – so much to learn from one news release

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December 19, 2019

PR Tools: Three word repeats in a headline, four in a lead – how to reduce 25 per cent

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December 10, 2019

PR Tools: Mistakes abound on PR newswires: a Better PR Writer random check

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December 2, 2019

PR Tools: How to remove 20 per cent from story headline, lead and second paragraph with the magic three copy reduction words: of is and by.

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November 22, 2019

PR Tools: Good press release example, word repeats set off alarms: almost 20 per cent edited out

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November 11, 2019

PR Tools: A whopping 36 per cent reduction in one news release lead

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November 5, 2019

Vintage Honda classic needs to travel farther on road to good writing

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November 2, 2019

Big word count reductions: find ‘of’ and ‘in,’ key Better Writer target words

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