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Category: News release edits

  • News release edits

Back from a Covid-19 break, with news release edits

  • by Ricardo's Gelato
  • Posted on May 13, 2020May 13, 2020

n today’s story #prfail, @castingworkbook.com misses some key news release basics and also lets its own ego get in the way of a news story. Here are some edits:

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  • News release edits

PR Tools: Quidditch anyone? What’s a flagship store, Harry Potter?

  • by Ricardo's Gelato
  • Posted on January 14, 2020

Even Harry Potter’s people can write a news release with redundancies, unnecessary words and with flabby sentences.

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  • News release edits

PR Tools: Basic mistakes, misguided emphasis – so much to learn from one news release

  • by Ricardo's Gelato
  • Posted on January 10, 2020January 10, 2020

In this press release, there are some textbook examples of basic mistakes, both in copy and emphasis, not to mention capitalization and headline style. The lead was reduced from 142 word to 109, around 23 per cent.

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  • News release edits

PR Tools: Three word repeats in a headline, four in a lead – how to reduce 25 per cent

  • by Ricardo's Gelato
  • Posted on December 19, 2019December 19, 2019

Word repetitions are easy to catch: don’t repeat the same word in the same sentence or in an adjacent phrase. Even avoid repeating a word elsewhere in a news release.

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  • News release edits

PR Tools: Mistakes abound on PR newswires: a Better PR Writer random check

  • by Ricardo's Gelato
  • Posted on December 10, 2019December 10, 2019

t always astonishes me that PR departments and agencies pay top dollar to release news electronically and make such basic mistakes. Here are a few from recent news releases.

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  • News release edits

PR Tools: How to remove 20 per cent from story headline, lead and second paragraph with the magic three copy reduction words: of is and by.

  • by Ricardo's Gelato
  • Posted on December 2, 2019December 2, 2019

In this story, from the world’s premier news release distributor, with basic attention to simple Better PR Writer techniques, more than 20 per cent of the copy can be removed from the headline, lead and second paragraph.

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  • News release edits

PR Tools: Good press release example, word repeats set off alarms: almost 20 per cent edited out

  • by Ricardo's Gelato
  • Posted on November 22, 2019November 22, 2019

This news release from Nikon at first glance looked very well done and was a successful PR tool. It’s still effective. However, in studying it, the word repeats surprisingly made me re-think my original assumptions.

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  • News release edits

PR Tools: A whopping 36 per cent reduction in one news release lead

  • by Ricardo's Gelato
  • Posted on November 11, 2019November 11, 2019

When 36 per cent – or from 75 to 48 words – can be removed from a news release, without changing the meaning, then Better PR Writer alarm bells ring, and the editing PR Tools must be deployed right away.

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  • News release edits

Vintage Honda classic needs to travel farther on road to good writing

  • by Ricardo's Gelato
  • Posted on November 5, 2019

This PR Tools news release excellently illustrates the benefits of several important Better PR Writer lessons: avoid the passive voice, get rid of ‘of’ and edit out location words (in, located in).

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  • News release edits

Big word count reductions: find ‘of’ and ‘in,’ key Better Writer target words

  • by Ricardo's Gelato
  • Posted on November 2, 2019

This PR Tools news release demonstrates that by locating ‘Of Is and By,’ the key target words described in How to Be a Better Online Writer Overnight, the lead can be compressed significantly, reducing the word count from 75 to 65 words.

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